Services
Viktor Manchev is a creative director based in Sofia, Bulgaria, working remotely with clients across the EU and US. He offers brand identity, packaging design, art direction and AI-produced brand films.
Stream 01
From €3,000
How much of your marketing budget goes to explaining a brand that should explain itself?
Scope of work
Brand identity design is the work of turning a positioning into a visual system: logo, typography, colour, imagery and the rules that hold them together.
From €2,400
Your product gets three seconds on the shelf. What does it say in the first one?
Scope of work
Packaging design is the design of the physical pack, the label and the range system, taken all the way to print-ready artwork with dielines, colour separations and proofs.
From €400 / day
How many pitches has your agency lost to a deck that looked average?
Scope of work
Art direction on a day rate is extra senior capacity for agencies: I join your team for a pitch, a campaign or an overflow period, take creative responsibility for the visual work and deliver it finished, under your name or mine.
From €1,200
Your strategy is right. Why does the room still look unconvinced?
Scope of work
Presentation design is the structuring, writing-for-slides and visual design of a deck that has to win something: a pitch, a sale, a funding round, a board decision.
From €2,500
If your brand can move, why is it still standing still?
Scope of work
Motion graphic design is the animation of a brand and its campaign assets: logo animations, explainer sequences, social video, on-screen graphics and the motion rules that hold them together.
From €2,000
When did an idea, rather than a media budget, last do the work for your brand?
Scope of work
Campaign concept development is the work of turning a brief into an idea that can run across channels: the thought, the line, the key visual and the rules for extending it.
From €2,500
What does your brand do when the ad ends and the person is standing right in front of it?
Scope of work
BTL and activation design covers everything the brand does in person: in-store, at events, in promotions, sampling and experiential, from the idea through to production-ready artwork and build specs.
Stream 02
From €3,500
What would you make if the shoot cost nothing and the idea cost everything?
Scope of work
AI brand film production is a brand film made end to end through an AI pipeline: a real creative concept and script, then generated footage, editing, sound and grade, delivered as a finished 30 to 90-second film.
From €1,800 / month
How much of your content calendar is filled by people who have never read your strategy?
Scope of work
A creative content retainer is a fixed monthly block of my time producing films, key visuals and social content for one brand, with the strategic judgment of a creative director attached to every piece.
Process
Same three steps whether it is a logo or a film. The difference is what happens inside step three: I do it, rather than brief someone else to.
Twenty minutes on the problem, the deadline and the budget. You get a fixed price and a start date within a day.
Directions presented with the reasoning behind them, not a gallery to pick from. You choose once, for the right reason.
I take the chosen direction to final artwork or final cut myself. No handover to a junior, no studio queue, one person accountable.
Next step
Book twenty minutes. I will tell you which of the nine it is, or that it is none of them.
Two slots open for October.