Design & Art Direction
Brand identity and art direction, delivered in weeks — not quarters.
I'm Viktor, a creative director from Sofia with ten years across design, art direction and creative direction, on Heineken, Mastercard, BILLA and UNHCR. Agencies and brands bring me in when a project needs real creative direction and finished craft, without the overhead of a full agency team.
Day rate €400. Fixed-price projects from €1,200.
- Heineken
- Mastercard
- National Geographic
- UNHCR
- BILLA
- Zagorka
- Postbank
- OMV
- JTI
- Philips
- AVON
What you get
Everything an agency team would hand you, from one pair of hands.
- Strategy and positioning on one page, before any design
- Logo, identity system and guidelines, or a campaign key visual system
- Packaging and print to print-ready artwork, with printer liaison
- Presentations, decks and sales material in your brand
- Adaptations for every channel: OOH, digital, social, retail
- All source files, all licences, nothing locked with me
Process
How it works
Can one person really take a brand from strategy to final artwork? Yes. That is the whole point of hiring a creative director who does the work.
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Brief and strategy
A short call, then a one-page brief we both sign off. If a strategy exists I start from it; if not, the first week builds one.
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Concepts with reasoning
Two or three directions, each argued, each shown in a real application. Decisions happen in one meeting.
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Craft to final file
The chosen direction developed, produced and delivered as print-ready or platform-ready files by me, with printer or developer liaison included.
Clients
They trusted the work
Click a card to read the full quote.
- Third project together
“[PLACEHOLDER] Viktor took a two-line brief and came back with a campaign idea, the key visual and print-ready files in under three weeks. We skipped the agency round entirely.”
Firstname Lastname
Head of Marketing, Brand - Working together since 2021
“[PLACEHOLDER] What we get from Viktor is senior judgment, not just execution. He pushes back when the brief is wrong, and he is usually right.”
Firstname Lastname
Managing Director, Agency
Sixty seconds
Who you would be working with
One person, on camera, saying what the page says. No script, no agency reel.
Next step
Book a 20-minute call
Email if you prefer: viktor@viktormanchev.eu
Two slots open for October.