About
A creative director who does the work, not just directs it. Identity, campaigns and film — from strategy to final artwork, by one person.
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Viktor Manchev is a creative director based in Sofia, Bulgaria, working remotely with clients across the EU and US. He offers brand identity, packaging design, art direction and AI-produced brand films.
I've spent ten years inside agencies — first as a designer and art director, then as a creative director — on campaigns for Heineken, Mastercard, National Geographic, Zagorka, BILLA, Postbank, OMV, UNHCR, JTI, Philips and AVON. The part of the job I kept for myself was the making: the key visual, the pack, the deck, the final file. I keep it that way: the person who understood the brief is the same person who delivers the artwork.
The AI film pipeline matters for one reason: it removes the production budget as the thing that decides whether a good idea gets made. The idea still has to be good, and that is the same work as a campaign. What changes is that a brand can now have a film with real creative direction for the price of a photoshoot, in two weeks, from one person.
Sofia, Bulgaria · viktor@viktormanchev.eu · LinkedIn
Clients
Clients, in their words
Click a card to read the full quote.
- Third project together
“[PLACEHOLDER] Viktor took a two-line brief and came back with a campaign idea, the key visual and print-ready files in under three weeks. We skipped the agency round entirely.”
Firstname Lastname
Head of Marketing, Brand - Working together since 2021
“[PLACEHOLDER] What we get from Viktor is senior judgment, not just execution. He pushes back when the brief is wrong, and he is usually right.”
Firstname Lastname
Managing Director, Agency -
“[PLACEHOLDER] A 60-second brand film in twelve days, no shoot, and nobody in the boardroom could tell. The idea was the strong part, the pipeline just made it possible.”
Firstname Lastname
Brand Manager, Brand - Second pitch together
“[PLACEHOLDER] We brought him in as extra senior capacity on a pitch. He ran art direction for the whole deck and we won it.”
Firstname Lastname
Creative Director, Agency - Working together for 2 years
“[PLACEHOLDER] The packaging system he built still works four SKUs later without us calling him. That is the test.”
Firstname Lastname
Product Lead, Brand -
“[PLACEHOLDER] Strategy, script, visuals, cut, sound. One person, one Slack channel, one invoice.”
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Founder, Startup
Next step
Book a 20-minute call
Two slots open for October.